Topic: technology advertisements for teenagers
Focus keyword: Are technology advertisements aimed at teenager effective
Are technology advertisements aimed at teenager effective is a research question which is one of the most searched question partaken to technology achievements on teenagers. Advertisers have moved away from newspapers, handbills etc to stocking the social media, desktop, and mobile applications etc.
Advertisement (Ads) as the technology and teens may call it has many definitions but the simplest one is, it is a way company or individual encourages people to buy their products, services or ideas.
Wikipedia “defined it as anything that draws good attention towards these things. It is usually designed by an advertising agency for an identified sponsor and performed through a variety of media. Ads appear on television, as well as radio, newspapers, magazines and as billboards in streets and cities. They try to get people to buy their products, by showing them the good rather than bad of their products.”
The business dictionary goes further to defining advertisement as Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet. An integral part of marketing, advertisements are public notices designed to inform and motivate. Their objective is to change the thinking pattern (or buying behavior) of the recipient so that he or she is persuaded to take the action desired by the advertiser. When aired on radio or television, an advertisement is called a commercial. According to the Canadian-US advertising pioneer, John E. Kennedy (1864-1928), an advertisement is “salesmanship in print.”.
Having understood what advertisement means, we can move on to what we call ” Audience targeting advertisement”.
Techniques And Methods
Different Advertisers use many techniques to get people attention, they mostly make use of deliberately shocking or provocative flash images. Once they have managed to get people attention on their advert, they need to ‘sell’ the product or brand. They will try to present the positive part of the product and make it look appealing, however, often advertisers use humor in such a way that makes people remember the brand without actually promoting the product. Poor adverts can damage sales or spoil a brand’s identity.
Types of advertisement
There are several types of advertisement which ranges from Billboard, TV, radio stations, newspapers, magazines, internets etc. The most effective type of advert for teens is internet because its the only platform that has a feature that can allow you select a particular audience to advertise to an make maximum profit.
Audience targeting advertisement.
This is a technique introduced by social media giant Facebook, Facebook has grown so big and advanced, they have the ability take your products and show it to a particular set of people and you get the value of your money.
Most advertisers don’t use television and radio anymore because it cost them a lot and their target audience are not reached during the cause of the advert, so they prefer to use the internet as their best medium for advertising.
Teens and Tech
Due to rise in technology advancement, research has shown that on average, teens spend eight hours a day surfing the ‘Net, talking or texting on the phone, and watching TV. (Among black and Hispanic teens, the average is 12 hours per day.).
Teens’ buying power and social media savvy hasn’t gone unnoticed by U.S. food and beverage companies. In 2006, $1.6 billion was spent by Firms from McDonald’s to Monster Energy spent hawking products high in fat, sodium, and sugar to children, often via Facebook, YouTube, and Skype. America’s youngest consumers are in advertisers’ crosshairs—but is targeted marketing to teens in the digital age ethical? (Read up here)
From their waistlines to their wallets, American teens are fatter than ever. Based on the statistics above, using McDonald’s, we can conclude that digital or technology advertisement aimed at teenagers are very effective to the advertisers. the major aim of placing advert is to make sales.